NutraWomen Wednesday: Arielle Levitan, MD & Romy Block, MD, co-founders of Vous Vitamin

By Danielle Masterson

- Last updated on GMT

Related tags nutrawomen wednesday personalized nutrition

Vous Vitamin is a personalized vitamin company that uses an all-in-one multivitamin approach rather than packs. The company is led by two physicians who wanted to simplify the process for consumers by offering proprietary formulas tailored to individual profiles. They also co-authored a book called The Vitamin Solution.

Arielle Levitan, MD, is an internal medicine physician and Romy Block, MD is an endocrinologist. Together, the duo co-founded the Chicago-based company.

Levitan said it’s important for supplements to reflect where women are in their various life stages.  

“We do we factor all of that in because those are all things that are relevant to your vitamin needs. Women of childbearing age tend to need more iron because you lose lots of iron through having periods or having pregnancies and breastfeeding. These are all sources of iron loss, so that's something we factor in but that being said, women even later in life sometimes need iron and women at different stages do need different things depending on their stage of life,” ​said Levitan. “These are all things that get factored in and reasons why personalization is so important.” 

In addition to Vous Vitamin and practicing medicine, the co-founders are married to physicians and have three children each.  

“It takes a busy person to get things done and when you're passionate about things and we're certainly passionate about vitamins and health and our families and our children and so it makes it a really exciting venture,” ​said Block.

“And we're fortunate to have supportive husbands who have been big champions of our ideas from day one,”​ added Levitan.

Related news

Show more

Related products

show more

Harness the power of algae for omega-3 innovation

Harness the power of algae for omega-3 innovation

Content provided by dsm-firmenich | 22-May-2024 | Insight Guide

Algal-sourced omega-3s have limitless potential, able to scale to meet the needs of our planet’s population with twice the potency – naturally – and all...

Effera™ Human Equivalent Lactoferrin

Effera™ Human Equivalent Lactoferrin

Content provided by Helaina Inc | 17-May-2024 | Product Brochure

Helaina’s bioactive protein Effera™ is a novel branded ingredient and the first clinically studied Human Lactoferrin on the market. Human Lactoferrin is...

Related suppliers

Follow us

Products

View more

Webinars