Nootropics

Top tips for cognitive health innovation

25-Apr-2024 By Nikki Hancocks

More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.

Esports industry experts explore the evolving market of gaming nutrition

30-Jun-2023 By Olivia Haslam

In a panel discussion hosted by NutraIngredients yesterday (June 29), industry experts delved into the unique needs and preferences of esports athletes and the evolving consumer demographics within the category.

Supplement brand seeks to build on idea of trust

08-Dec-2022 By Hank Schultz

A Florida-based entrepreneur is trading on the idea of ‘trust’ with a new supplement brand under that name.

Cohen-led study finds nootropic drug used in China and elsewhere for sale as supplement in US

12-Aug-2022 By Hank Schultz

A new study from a group led by prominent industry critic Dr Pieter Cohen, MD, found a drug used in China sold in dietary supplements in the United States, in some cases at dosages apparently exceeding what’s used in clinical practice.

RCT supports efficacy of multi-ingredient nootropic for cognitive boost for gamers

16-May-2022 By Stephen Daniells

A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.

Kyowa Hakko put multi-year plan in place to catch esports wave in 2019

21-Apr-2022 By Hank Schultz

Ingredient supplier Kyowa Hakko said it saw the egaming wave coming and put a plan in place that culminated in the first-ever booth by an ingredient supplier at the SXSW festival in 2019.

Another phenibut product shows up in warning letter

13-Dec-2021 By Hank Schultz

An FDA warning letter to the marketer of a product containing phenibut took the company to task over noncompliant disease claims but made no mention of the legal status of the ingredient itself.

‘This is caffeine-evolved’: Ingenious Ingredients co-founder talks up potential of paraxanthine

03-Nov-2021 By Stephen Daniells

In addition to benefits for focus and athletic performance, without any of the negative effects of caffeine, Ingenious Ingredients’ new paraxanthine ingredient is being felt by consumers "in a way that they’ve never felt caffeine".

Nootropics startup ramps up scientific backing with new funds

24-Aug-2021 By Nikki Hancocks

A nootropics supplements startup company is looking to ramp up production and increase its scientific backing after closing a second successful funding round.

Uni graduates launch nootropic supplements for health-focused gamers

07-Jun-2021 By Nikki Hancocks

Two young esports enthusiasts have launched an all-natural nootropic supplements brand for competitive gamers after graduating from university just as the pandemic lockdown and recession hit.

Ghost inks exclusive retail deal with GNC for Gamer Esports product

14-Apr-2021 By Hank Schultz

Ghost Lifestyle and GNC have announced a partnership that aims to capture a large share of the rapidly growing Esports market.

Blackcurrant extract meets demand for natural cognitive health products

12-Apr-2021 By Nikki Hancocks

Iprona, the Italy-based B2B fruit processing leader, has launched a European blackcurrant extract named CurrantCraft for use in cognitive health focused products.

Lubrizol introduces novel spirulina microencapsulated astaxanthin for healthy aging

02-Nov-2020 By Danielle Masterson

To create a synergistic algae blend, Lubrizol Life Science Health collaborated with Neoalgae Micro Seaweeds Products, SL, a company dedicated to microalgae biotechnology.

Cohen team finds unapproved drugs in cognitive support products

24-Sep-2020 By Hank Schultz

A new paper from a prominent industry critic has found a number of unapproved drugs in a suite of cognitive and memory support products purchased online.

Brain-eye axis: New Zealand firms reveal potential of nootropics for eye health

28-May-2020 By Guan Yu Lim

Eye health may be the next big opportunity for nootropics products that are more traditionally known for their cognitive and energy benefits.

Nootropics brand founder rides out hard times to successful nationwide distribution

29-Jan-2020 By Hank Schultz

Personal experience with cognitive issues led entrepreneur Chris Miller to found a nootropic beverage brand that he says does a better job of helping him hold focus than do commonly recommended solutions.

Nootropics and SARMs seized in Australia as TGA continues investigation into unlicensed health products

18-Jun-2019 By Cheryl Tay

The growing popularity of nootropics and sports nutrition supplements is leading to a boom in unlicensed products being sold online, with Australia's Therapeutic Goods Administration (TGA) recently seizing a raft of items.

Personal history leads physician to coconut oil for dementia relief

27-Mar-2019 By Hank Schultz

With all of the highly refined and engineered nootropic ingredients on the market, one of the most effective, at least for helping patients struggling with dementia conditions, might just be unrefined coconut oil.

Rise of gamer segment pushes nootropic ingredient supplier to market directly to consumers

19-Mar-2019 By Adi Menayang

Kyowa Hakko saw value in marketing its branded citicoline Cognizin directly to consumers at the SXSW Gaming event this past weekend, which is a gamer-focused offshoot of the popular SXSW event in Austin, TX.